Rihanna’s Image Impacts Inclusion in the Industry
Say that three times fast.
Let’s face it – just about everything Rihanna touches turns to gold. Her social status is substantial, so there’s no question of her being a huge influence in today’s market and they don’t call her “bad gal’ for nothing! Her “boss” mentality and work ethic allow her to create kick-ass projects with amazing end results.
During this year’s New York Fashion Week, Rihanna created quite the buzz with her Fenty x Puma SS18 collection along with the release of her highly-anticipated makeup line, Fenty Beauty. With both endeavors, she never fails to leave out one important fact – diversity – and it’s something that should be addressed. It has taken years for designers to step out of the box and start thinking about inclusivity. It’s important to celebrate diversity on the runway as customers want to relate to brands, and see how clothing looks on their body type and skin tones. Faces you’ve most likely seen gracing campaign ads or home pages of your favorite brands were featured in the Fenty x Puma show. Some of the notable models include Slick Woods, Duckie Thot and Adowa Aboah who all made a huge impact during Fashion Week.
The launch of the Fenty Beauty collection took the internet by storm as it includes foundations in a range of 40 colors! This is a major void in the market, especially for women of color since most companies fail to offer deeper shades to match the skin flawlessly. Beauty gurus and makeup artists worldwide were raving over these products and consumers were (and still are) storming Sephora to get their hands on this liquid gold. Krystal Robinson, an albino woman revealed finding her perfect match in the Fenty Beauty line via Instagram:
YouTube beauty guru, Nyma Tang, took to her channel to give a live review of the Pro Filt’r Foundation color 490, which is the darkest shade. In the video, she applied the product and came back to give viewers a look of how it holds up throughout the day. She went on to share: “For Fenty Beauty to come out with a bang, 40 different shades and it’s something I can actually work with. I am very happy and very pleased to see that.”
It’s safe to say Rihanna has knocked it out the park this year and social responsibility has empowered women across the globe. Since the launch, beauty brands took to their social media platforms to create posts focusing on their products in deep shades, but honestly it seems like it’s too late. So make way beauty brands because Fenty Beauty is here to stay.